Pathé and Suffragette Producer Faye Ward collaborate with The Industry Trust to Promote the Value of Copyright and Creativity in the Film Industry.
September 4th 2015: Pathé and Faye Ward, Producer of the forthcoming box office release Suffragette, are the latest film insiders to support The Industry Trust’s successful Moments Worth Paying For campaign, to champion big screen experiences that move and inspire audiences.
Suffragette is the 21st collaboration for the long running Moments Worth Paying For campaign, the key driver being a trailer featuring scenes from the film which stars Carey Mulligan, Helena Bonham Carter, Brendan Gleeson and Meryl Streep, in an intense and inspiring drama that follows the story of the early feminist movement. The Moments Worth Paying For trailer aims to encourage audiences to choose official film experiences. The trailer directs consumers to LOVEMOVIES.IE,The Industry Trusts consumers information hub that directs audiences how to easily source legal film.
To amplify the reach and influence of the trailer, The Industry Trust will implement a multi-media approach across cinema, digital and online advertising, targeting 18 -35+ females to complement the Suffragette marketing strategy.