A New World of MWPF with The Mummy

Sofia Boutella, star of upcoming action adventure The Mummy, is the latest actress to appear in an exclusive trailer for the Industry Trust’s Moments Worth Paying For campaign. In the exclusive piece to camera, Sofia Boutella talks through the thrilling and spectacular action featured in The Mummy and how seeing it on the big screen gives the biggest and best impact showing that the terrifying and heart-stopping moments really are worth paying for. The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the series, … Continue reading A New World of MWPF with The Mummy