Project Description

The Industry Trust for IP Awareness, Pinewood Pictures and 20th Century Fox launched the latest bespoke Moments Worth Paying For trailer, a collaboration on the British spy thriller Spooks: The Greater Good which champions the value of the big screen experience in their quest to reduce the impact of copyright infringement on the audio visual sector. Kit Harington and Peter Firth shot exclusively for the Industry Trust and the bespoke 35 second trailer also features action sequences from the film.
Pinewood Pictures played a vital role in securing support and buy-in from filmmakers and talent to provide the campaign with original content to truly inspire respect for the value of official film, TV and video content. Spooks: The Greater Good Moments Worth Paying For trailer features actors Peter Firth and Kit Harington in character, with the spectacular London skyline as a backdrop, emphasising the quintessentially British aspect of the film