PRESS RELEASE FOR IMMEDIATE RELEASE | 3rd November 2014

CINEMAGIC COMPETITION

The creative challenge that Lovemovies.ie is posing to the Cinemagic audience is to find a new and compelling way to inspire the public to respect copyright and support official film, TV and downloads. So, we’re on the look-out for powerful and creative ideas that tell a story that you feel is true and convincing, that speaks in your language. Lovemovies.ie is looking for ideas that will ensure that you and your peers have a vibrant role to play in the future of the Film Industry.

HOW CAN YOU PROTECT COPYRIGHT?

The film and television industry worldwide employs people just like you, bold and creative. It remains one of the most exciting industries, but its future success and yours relies on respect for copyright. The Industry Trust for Intellectual Property Awareness promotes protection of copyright in the film and television industry. Our job is to find ways to encourage audiences to support the real deal when it comes to watching film and TV content.Lovemovies.ie is our dedicated space to learn more about copyright protection and how this impacts the future of the film industry, plus lots of interesting information about working in the film industry.

HOW DO WE PROMOTE RESPECT FOR COPYRIGHT?

Interestingly many consumers who watch pirate content are also paying customers. They love films but have little regard for (or know little about) the creative process and the individuals who invest their skills in production. With this in mind we at Lovemovies.ie like to try to inspire our audience to do the right thing. You could say we take a pro-copyright rather than an anti-piracy tack. We try to bring copyright and the value of creative works to life for people in a way that helps them to appreciate that the content they love is worth paying for.

WHAT NEXT?

The creative challenge that Lovemovies.ie is posing to the CINEMAGIC audience is to find a new and compelling way to inspire the public to respect copyright and support official film, TV and downloads. So, we’re on the look-out for powerful and creative ideas that tell a story that you feel is true and convincing, that speaks in your language. Lovemovies.ie is looking for ideas that will ensure that you and your peers have a vibrant and successful role to play in the future of the  Film Industry.

IDEAS SHOULD BE:

Thought-provoking, positive, inspirational and original, they should encourage the audience to re-appraise the value of creative works and why it’s important to respect copyright.
No longer than 60 seconds, no shorter than 30 seconds.
• Live action, Animation, Puppets – or something we have never heard of!
• Suitable for a general cinema audience (GEN)

IDEAS SHOULD NOT BE:

• Negative, scaremongering, obscene or offensive in any way to a general cinema audience
• No use of unlicensed images, footage or music

A FEW MORE THOUGHTS

One of the biggest challenges the industry faces is that people often see piracy as a victimless crime, or that only Hollywood fat cats lose out. The reality is that all films cost money to make and for them to be made, people have to get paid. It’s about respecting a person’s skills and ability to earn a living.
Another challenge is the perception by some, that the people who provide films online for free are somehow freedom fighters or heroes because they are offering ‘free stuff’, and what’s wrong with that? The creative industry would argue films shouldn’t be free unless filmmakers want them to be available for free, as they cost money to make – shouldn’t they have the right to chose?

JUDGES

Submissions will be evaluated by a panel make of Irish Industry Trust Chairman and Committee Members.

WINNER

• The winning entry will be announced after the closing date of 5th December

• Winner will receive a £300 voucher towards equipment or educational course related to furthering their film career.

• Top 5 entries will be hosted on Lovemovies.ie homepage for the month of December.

Entries must be submitted by 5th December 2014 to:

Alison Crinion, Communications Director, Industry Trust for IP Awareness Ireland
Alison.crinion@lovemovies.ie
All submissions must be accompanied by supporting documentation; name, age, and a short supporting statement, storyboards and reasons / creative process behind the piece are very welcome.