PRESS RELEASE FOR IMMEDIATE RELEASE | 4th July 2014


LOVEMOVIES.IE AND EARTH TO ECHO CREATE NEW ‘MOMENTS WORTH PAYING FOR’

Embarking on an incredible adventure, the kids from the new must-see family movie Earth To Echo (plus their extra-terrestrial friend) seek awesome action and magical moments by knowing exactly the right places to look in the latest ‘Moment Worth Paying For’ trailer! To celebrate the out-of-this-world release, Lovemovies.ie has teamed up with Entertainment One to create a bespoke new trailer, as part of the successful ‘Moments Worth Paying For’ campaign. The trailer is designed not only to celebrate the value of film, but also direct audiences to www.Lovemovies.ie – a website that celebrates creativity and protects copyright in the Film Industry in Ireland providing a gateway to official film services across a range of formats, both on and offline. This exclusive trailer will be on screen in cinemas from July 4th, with additional digital and outdoor campaigns following over the coming weeks. Watch it now on Lovemovies.ie Earth to Echo is in cinemas on 25 July For more information on Earth to Echo, follow www.facebook.com/EarthToEchoUK For more information on the work we do at Lovemovies.ie contact Alison Crinion, Communications Director Industry Trust for IP Awareness, Ireland alison.crinion@lovemovies.ie