Lovemovies.ie and Industry Trust for IP Awareness LOVES World IP Day 2015
On April 26 every year, World Intellectual Property Day is celebrated in order to promote discussion of the role of intellectual property (IP) in encouraging innovation and creativity.
On April 24th Lovemovies.ie, supported by the Industry Trust for IP Awareness and Into Film UK will release LOVE IS trailer online. This message tells the story of both young love and a love of films.
On April 26th the Irish Film Institute will exclusively screen this trailer before each feature to show their support for World IP Day and also to thank their audiences for buying a ticket. The trailer will then be shown at a number of national film festivals and LOVEMOVIES.IE screening events throughout the summer. To watch this trailer please click on the link; https://vimeo.com/125548698
Alison Crinion, Communications Director for the Industry Trust feels that this is a perfect time to release such a message, especially in the light of the recent Core Media study that has shown 1 in 5 of all adults in Ireland have downloaded illegal content over the last 12 months.
‘Lovemovies.ie is feels that it’s great to work on a message that reaches young adults – It’s crucial that the film industry is connecting them with legal services, making it easy to choose to pay for official content and less likely that they would inadvertently or intentionally access pirate website’ says Ms Crinion

This campaign is also supported with an In Cinema Poster campaign and online support across a number of platforms. On May 16th LOVEMOVIES.IE will take place in a Music & Film WIP Event created by Cirquit.tv. More details to follow.

ENDS

For further information on LOVEMOVIES.IE contact Communications Director Alison Crinion on 00353 872640846 / Alison.crinion@lovemovies.ie

Notes to Editors
About World IP Day
In 2000, WIPO’s member states designated April 26th – the day the WIPO Convention came into force in 1970 – as World IP Day with the aim of increasing general understanding of IP. Since then, World IP Day has offered unique opportunity each year to join with others around the globe to consider how IP contributes to the flourishing of music and the arts and to driving the technological innovation that helps shape the world.
“Intellectual property is a term increasingly in use today, but still little understood. To many people it remains an obscure legal concept of little relevance to everyday life. An important factor for success is the existence of an enabling infrastructure involving copyright management structures and appropriate compensations schemes.”
World Intellectual Property Organisation

About The Industry Trust for IP Awareness

The Industry Trust is the film, TV and video industry’s consumer education body, promoting the value of copyright and creativity. Its consumer awareness programmes address the on-going challenge of film and TV copyright infringement by inspiring audiences to value great movie moments and choose to watch film, TV and video via legitimate sources. Industry funded, their work aims to engage three distinct audience groups: young people, 16-34-year-old men; and parents, providing extensive insight around audience attitudes and understanding of intellectual property. For more information on the Industry Trust’s work, visit www.industrytrust.co.uk / www.lovemovies.ie
About LoveMovies.ie
Supported by the Industry Trust for IP Awareness, LoveMovies.ie is the face and voice of Copyright Education in Ireland. There are over 18,000 people working in jobs that are related to film and TV in the Ireland. Continued audience support means more cinema moments worth paying for. For more information on Lovemovies.ie contact the newly appointed Communications Director for Ireland, alison.crinion@Lovemovies.ie