PRESS RELEASE FOR IMMEDIATE RELEASE | 30th April 2014


LOVEMOVIES.IE ON BEHALF OF THE INDUSTRY TRUST FOR IP AWARENESS LAUNCHES A NEW PARTNERSHIP WITH THE NATIONAL MEDIA COLLEGE TO CREATE NEW COPYRIGHT PROTECTION MESSAGES.

On April 30th Lovemovies will launch a new partnership with the National Media College, Dublin inviting students to create a new message /trailer that highlight the issues surrounding copyright protection and the effects of illegal downloading on the Irish Film Industry.
The winning entry will screen in cinemas nationally this September as part of the ad reel messages before the main feature film.
Eoin Wrixon of WIDE EYE MEDIA said of this partnership:

‘Wide Eye Media is delighted to support the Lovemovies.ie/National Media College initiative to raise awareness of Intellectual Property and Copyright Protection. Without these, there is no film industry. We recognise all the hard work that goes into making movies and which has to be paid for. We are looking forward to putting the winning entry on the big screen.’

The entries will be voted on by the Irish Industry Trust for IP Awareness, aided by Michael Garland of Grand Pictures who will also offer advice and support to the students getting started on this project. Kelly McErlean, Director of NMC has said

‘ This is a great opportunity for next the generation of Filmmakers to show their understanding of copyright issues and the important part the audience plays in the Film Industry’

This partnership gives Lovemovies.ie new content to bring to their Workshops and Website where the best of the entries will be available to view as part of their Moments Worth Paying For campaign library.
The newly rebranded and improved Lovemovies.ie aims to educate and inform audiences on how to protect copyright and promote creativity. Alison Crinion, Communications Director, Irish Industry Trust says;

‘ Every cinema ticket, DVD and download purchased supports the film industry and Irish Economy, it is important to give the next generation of Irish Film-makers a voice to ensure their future’.

– ENDS –

For more information contact Alison Crinion, Communications Director, Industry Trust for IP Awareness Ireland on: +353 872640846 / alison.crinion@lovemovies.ie

Notes to Editors
About Lovemovies.ie
Supported by the Industry Trust for IP Awareness, LoveMovies.ie is a dedicated space to show some love to Irish audiences who support the Film Industry by choosing to watch, buy, download, stream or rent legitimate film. There are almost 20,000 people working in jobs that are related to film and TV in the Ireland. Continued audience support means more cinema moments worth paying for.
Follow the conversation on Twitter @lovemoviesIre or ‘Like’ us on Facebook/Lovemovies.ie

About The Industry Trust for IP Awareness

The Industry Trust is the film, TV and video industry’s consumer education body, promoting the value of copyright and creativity. Its consumer awareness programmes address the on-going challenge of film and TV copyright infringement by inspiring audiences to value great movie moments and choose to watch film, TV and video via legitimate sources. Industry funded, their work aims to engage three distinct audience groups: young people, 16-34-year-old men; and parents, providing extensive insight around audience attitudes and understanding of intellectual property.

About National Media College

National Media College (NMC) was established in 2000 and is widely recognised as an education centre of excellence in areas such as film, photography, animation, performing arts and journalism.
All of our tutors are experienced industry professionals and NMC is fully accredited by The Business & Technology Education Council, The European Broadcasting Union, London Metropolitan University and City & Guilds.
Our strong education credentials and award-winning tutors have attracted students from all over the world and all of our courses, including Undergraduate Courses and Masters Degrees are supported by a dedicated career guidance service.

About Wide Eye Media

Wide Eye Media offers multi-platform cinema advertising solutions to local, national and global advertisers. It covers 643 screens in 93 locations across all cinemas on the Island of Ireland, all of which are now digital. Wide Eye Media, recently rebranded from Carlton Screen Advertising, is an independently, Irish-owned media business.