In November 2013 Into Film UK and the Industry Trust for IP Awareness collaborated with a message aimed to inspire millions of young people to respect intellectual property.  Thanks to the success of this campaign The Industry Trust Ireland enlisted the services of SnackBox Productions to lend their expertise to give this message a new Irish voice public awareness campaigns and educational workshops.

The piece tells the story of two young boys – one watching illegal film content online and another questioning why his friend thinks that this film should not be paid for… even €7 could pay for Vin Diesels sock…

Alison Crinion, Communications Director with the Industry Trust for IP Awareness Ireland has said

‘ I am very grateful to Into Film and My Pockets for giving permission to localise this Industry Trust for Irish audiences , it is an very powerful message for young people told with humour and truth. This was also a chance to work with SnackBox Films who are great supporters of the work of the Industry Trust and of course’

The piece titled Vin Diesels Socks can be viewed on the and new SnackBox Films website and social media channels.  Or view it right now on

About The Industry Trust for IP Awareness

The Industry Trust is the film, TV and video industry’s consumer education body, promoting the value of copyright and creativity. Its consumer awareness programmes address the on-going challenge of film and TV copyright infringement by inspiring audiences to value great movie moments and choose to watch film, TV and video via legitimate sources. Industry funded, their work aims to engage audiences, providing extensive insight around audience attitudes and understanding of intellectual property. For more information on the Industry Trust’s work, visit


Supported by the Industry Trust for IP Awareness, is Ireland dedicated space to show some love to the audiences who support the film industry by choosing to watch, buy, download, stream or rent legitimate film. There are almost 20,000 people working in jobs that are related to film and TV in the Ireland. Continued audience support means more cinema moments worth paying for. For more information on contact Alison Crinion, Communications Director for Ireland on 00353872640846.

Follow the conversation on Twitter @lovemoviesIre or ‘Like’ us on Facebook/

About SnackBox Productions

Headed up by Alex Fegan, Garry Walsh and Colm Nicell – SnackBox seeks out new and emerging talent within the Film & Television Industry and also will distribute Irish Film Content to North America.

SnackBox have already had its first TV pilot ‘Salt & Vinegar’ starring Simon Delaney optioned by a leading UK / Irish based production and distribution company. Also in production is a new documentary ‘The Centenarian Bounty’ which takes a look at 30 Irish citizens over the age of 100.

Ever committed to the Irish Film Industry they have also launched SnackBox Sessions; evenings of panel discussion and networking aimed at all those working in every aspect of the filmmaking sphere.

Follow the conversation on Twitter @snackboxfilms or ‘Like’ us on Facebook/snackboxfilms