With the summer blockbuster season swinging into action, Sony Pictures Releasing has teamed up with Industry Trust’s Moments Worth Paying For campaign to combat film piracy with an exclusive trailer for Spider-Man: Homecoming.

Showcasing why it’s important for superheroes to be seen in the very best quality on the big screen, the exclusive trailer is packed full of thrills and spectacular action as Iron Man (Robert Downey Jr.) engineers a new and improved suit for Spider-Man (Tom Holland). In Spider-Man: Homecoming a young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero.  Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighbourhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.

The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the Moments Worth Paying For series, the trailer directs audiences to the website, Lovemovies.ie, which signposts them to legal content sources so they can book, buy and watch at their convenience.

Sylvia Dick, Head of Audience Engagement at Industry Trust for IP Awareness said: “We’re seeing new technologies make the journey to infringement much more accessible to a broader and wider audience. Meaning it is now more important than ever for trailer messaging to really highlight and reinforce the big screen experience of cinema, which our research continues to demonstrate as a message that resonates with audiences.  In this exclusive Sony Pictures really took on board the messaging and together we were able to create a trailer that brings that message to life.”

Ian George, Managing Director, Sony Pictures Releasing said: We’re delighted to partner with the Industry Trust on this terrific trailer for Spider-Man: Homecoming. It’s a big summer ahead with lots of major films making their way to screens this summer and it’s incredibly important to remind fans of the hard work that goes into making these films and encourage audiences to experience them the way they were intended, in the cinema, by working with the Moments Worth Paying For campaign.”

Spider-Man: Homecoming Moments Worth Paying For trailer will launch with the cinema campaign beginning on 9th June (with thanks to Wide Eye Media) and is supported with online activity across social platforms, ensuring the Industry Trust’s messaging targets core infringers not only in the cinema but also across a broad range of platforms, ensuring multiple touch-points for the campaign.